Adobe AD0-E608 Exam : Adobe Customer Journey Analytics Business Practitioner Professional

  • Exam Code: AD0-E608
  • Exam Name: Adobe Customer Journey Analytics Business Practitioner Professional
  • Updated: Aug 21, 2026
  • Q & A: 132 Questions and Answers

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Adobe AD0-E608 Exam Syllabus Topics:

SectionWeightObjectives
Components30%- Build non-admin components to address business questions
  • 1. Create derived fields
  • 2. Customize workspace components
- Create a subset of data using appropriate components and filters
  • 1. Use dimensions and metrics
  • 2. Apply filters to datasets
- Translate business questions into relevant components
  • 1. Build filters and segments
  • 2. Create calculated metrics
Data Analysis26%- Perform exploratory analysis and interpret results to provide insights
  • 1. Interpret business trends
  • 2. Analyze customer journeys
- Evaluate audiences to share with other AEP tools
  • 1. Create audience segments
  • 2. Activate audiences
- Choose correct components for analysis
  • 1. Use attribution models
  • 2. Select dimensions and metrics
Reporting32%- Determine which data view to use based on data sources, identities, and date ranges
  • 1. Choose suitable data views
  • 2. Understand identity stitching
- Determine appropriate visualizations or tables to address business questions
  • 1. Select visualization types
  • 2. Configure reporting tables
- Determine how to use and apply date ranges
  • 1. Apply rolling date ranges
  • 2. Compare reporting periods
Distribution12%- Schedule and share reports with key stakeholders
  • 1. Configure report scheduling
  • 2. Share projects securely
- Organize projects in a logical manner
  • 1. Structure workspace projects
  • 2. Maintain reporting consistency
- Curate fields available in a particular report or dashboard
  • 1. Customize dashboards
  • 2. Manage report components

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. What is the first step when analyzing campaign performance data in Adobe CJA?
Response:

A) Assign Campaign Metrics
B) Enable Real-Time Sync
C) Define Date Ranges
D) Apply Data Filters


2. You are trying to understand which types of page content contributed to a successful conversion during a specific visit to your websites. Which type of Filter container should you use to narrow down your data?
Response:

A) A Person container.
B) An Event container.
C) A Session container.
D) A Page container.


3. What does it mean when a filter is present in a calculated metric but is absent from the filters in the left rail?
Response:

A) The filter was created as "Adhoc"
B) The filter has been archived
C) The filter requires admin access
D) The filter is already in use


4. Which features should be enabled to ensure secure report sharing with external stakeholders in Adobe CJA?
(Select two.)
Response:

A) Activate Scheduled Exports
B) Enable Access Permissions
C) Apply Data Encryption Rules
D) Enable Profile Merge Policies


5. Which actions must be completed before sharing a report with business stakeholders?
(Select two.)
Response:

A) Generate a Report Preview
B) Define Report Permissions
C) Create Custom Report Templates
D) Apply Relevant Filters


Solutions:

Question # 1
Answer: C
Question # 2
Answer: A
Question # 3
Answer: A
Question # 4
Answer: B,C
Question # 5
Answer: B,D

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