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This exam measures your ability to accomplish the following technical tasks: design Customer Insights solutions; ingest data into Customer Insights; create customer profiles by unifying data; implement artificial intelligence predictions in Customer Insights; configure measures and segments; configure third-party connections; and administer Customer Insights.
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Reference: https://docs.microsoft.com/en-us/learn/certifications/exams/mb-260
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| Section | Weight | Objectives |
|---|---|---|
| Describe Dynamics 365 Customer Insights – Data | 5-10% | - Describe core Customer Insights - Data capabilities and components - Support for Microsoft Fabric and real-time ingestion support - Differences between individual and business account profiles |
| Create Customer Profiles by Unifying Data | 35-40% | - Define matching and deduplication rules - Select source fields for unification - Configure unified fields, clusters, and IDs |
| Configure Third-Party Connections | 5-10% | - Configure data exports and integration with external systems |
| Manage Customer Insights – Data | 5-10% | - Create and configure environments - Manage system updates and security |
| Implement AI Predictions | 5-10% | - Configure integrated predictive models - Evaluate churn, recommendation, and lifetime value models |
| Ingest Data | 10-15% | - Transform and ingest data using Power Query - Configure incremental and real-time ingestion - Connect to Microsoft Dataverse and Azure Data Lake Storage |
| Configure Measures and Segments | 15-20% | - Build and manage segments using insights and predictions - Create and manage measures |
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