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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Leading up to various holidays seasons, Northern Trail Outfitters (NTO) plans to included special events and content in its emails. This content will change throughout the year.
What should NTO use to ensure the most up-to-date content is included in each email?

A) Reference Content Block
B) Dynamic Content Block
C) Einstein Content Selection

2. An email marketer is creating an email to promote the new Northern trail Outfitters mobile app.
Which text should be used for the call-to-action button to drive the most engagement?

A) Out new mobile app
B) Download now
C) Download out new mobile app here

3. An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily sends. NTO's marketing team is concerned about this send affecting deliverability.
Which feature should help NTO achieve this send while keeping deliverability metrics in mind?

A) Sender Authentication Package
B) Einstein Engagement Frequency
C) Send Throttling

4. A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder.
What should the marketer do in order to accomplish this?

A) Schedule and activate Triggered Sends for the messages in the journey.
B) Select an automation to populate the Entry Source Data Extension.
C) Select the Recurring schedule type for the entry source in Journey Builder.

5. Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?

A) Journey Builder - Journey History
B) Reports - Journey Engagement
C) Datorama Reports - Journey Performance

Solutions: