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Salesforce Email Essentials (EEB101) Sample Questions:

1. Which two subscriber audiences can be created by using Measures in a Data Filter? Choose 2 answers

A) Subscribers who have opened an email in the past 30 days.
B) Subscribers within a 30-mile radius of a zip code.
C) Subscribers who have submitted spam complaints in the last week.
D) Subscribers who have not clicked in the past three months.

2. A marketer is importing a file using the import wizard and wants to ensure that only new records are added during the import process. How can the marketer achieve this? (Choose 2)

A) Select the update type Overwrite
B) Ensure that the data extension contains a primary key
C) Select the update type Add Only
D) Select the update type Add and Update

3. When a marketer is looking to improve the deliverability of their emails what should be included in the subject line of the email?

A) Add your company's name.
B) Customer's first and last name
C) Incentive Program
D) Catchy subject line

4. What are the 4 steps to create dynamic content?

A) Build Rules
B) Test Send
C) Execute
D) Plan
E) Create
F) Preview

5. What does the validate tool check for? (Check all that apply)

A) That each content area specified in the dynamic content rule exists
B) A physical mailing address
C) The presence of an unsubscribe link
D) Correct syntax for attributes
E) Invalid email address

Solutions: