Microsoft MB-280 Exam : Microsoft Dynamics 365 Customer Experience Analyst

  • Exam Code: MB-280
  • Exam Name: Microsoft Dynamics 365 Customer Experience Analyst
  • Updated: Oct 12, 2026
  • Q & A: 138 Questions and Answers

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About Microsoft MB-280 Exam Questions

Office workers cannot attend every class — and do not need to. DumpsActual's MB-280 materials let you practice in spare time on your own schedule, with 138+ Q&As covering the Microsoft Dynamics 365 Customer Experience Analyst objectives and expert-verified answers throughout.

Microsoft MB-280 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Create and Configure Segments and Measures25-30%- Create and configure customer segments
  • 1. Configure dynamic and static segments
  • 2. Create segment definitions using conditions and combinations
  • 3. Create segments based on customer activities and attributes
- Create and configure measures
  • 1. Configure metric hierarchies
  • 2. Create measures using calculations and aggregations
  • 3. Create computed attributes and measures
Topic 2: Configure Data Ingestion20-25%- Configure data sources and connectors
  • 1. Configure data import schedules and mappings
  • 2. Configure Microsoft connectors for data ingestion
  • 3. Configure custom data sources
- Manage data transformations
  • 1. Configure data enrichment processes
  • 2. Configure data mapping and field transformations
  • 3. Validate and monitor data quality during ingestion
Topic 3: Configure Insights and Customer Card10-15%- Configure subscriptions and alerts
  • 1. Configure threshold-based alerts
  • 2. Configure notification preferences
  • 3. Configure automated subscriptions
- Configure customer insights card
  • 1. Configure real-time and batch insights
  • 2. Configure card visibility and permissions
  • 3. Configure card components and layout
Topic 4: Configure Customer Data Privacy Settings and Establish Data Policies20-25%- Configure data policies
  • 1. Implement data masking and anonymization
  • 2. Configure data retention and lifecycle policies
  • 3. Configure data policies for compliance requirements
- Configure customer profile configuration
  • 1. Configure customer identifier and primary key settings
  • 2. Configure unified customer profile schema
  • 3. Configure consent and preference settings
Topic 5: Manage Overlapping Identities and Unify Customer Profiles15-20%- Manage unified profiles
  • 1. Configure confidence scoring for merged profiles
  • 2. Validate unified customer profiles
  • 3. Review and resolve identity conflicts
- Configure identity resolution
  • 1. Manage identity relationships and graphs
  • 2. Configure deduplication and merging rules
  • 3. Configure identity matching rules and thresholds

The MB-280 Details Every Candidate Should Check

As of the latest information, the MB-280 exam requires a passing score of 700/1000 and a registration fee of $165 USD. Microsoft may revise either figure, so confirm both on the official site before scheduling.

Microsoft lists these prerequisites for the Microsoft Dynamics 365 Customer Experience Analyst: Recommended: Familiarity with Microsoft Dynamics 365 Customer Insights and basic data analytics concepts. No mandatory prerequisites, but hands-on experience is beneficial..

Check the current requirements on the official certification page before booking.

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Per current exam information, the MB-280 exam contains 40-60 questions within a 120 minutes-minute limit. Practicing under those exact conditions removes the format shock on exam day.

The Microsoft Dynamics 365 Customer Experience Analyst blueprint centers on these main domains:

  • Configure Customer Data Privacy Settings and Establish Data Policies (20-25%)
  • Configure Data Ingestion (20-25%)
  • Create and Configure Segments and Measures (25-30%)

The full official outline continues with further domains; the question bank covers them all.

Microsoft Dynamics 365 Customer Experience Analyst Sample Questions:

Question #1

You are creating an email for an upcoming campaign. You collect all the information necessary for the email from the email marketing team.
You need to ensure the email marketing team have the minimum required information to set up the email.
Which two fields do you need to complete to save the email? Each correct answer presents part of the solution. (Choose two.) NOTE: Each correct selection is worth one point.

  • A. Email From Name
  • B. Preview Text
  • C. Subject
  • D. From Address
Reveal Solution  Discussion  0

Correct Answer: C,D  🗳️

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Question #2

A marketing user wants to target two groups of customers:
1. All customers that live in Paris.
2. All customers that have made more than ten online purchases.
You decide to meet this requirement by making quick segments.
Which two options should you use as the base in the quick segments? Each correct answer presents part of the solution. (Choose two.) NOTE: Each correct selection is worth one point.

  • A. Insights
  • B. Measures
  • C. Data tables
  • D. Enrichments
  • E. Profiles
Reveal Solution  Discussion  0

Correct Answer: B,E  🗳️

Explanation: Only visible for DumpsActual members. You can sign-up / login (it's free).

Question #3

A company uses Dynamics 365 Sales with assignment rules. The assignment rules use a segment to filter the lead records.
A sales manager wants to automatically add a series of tasks by using the same criteria as the assignment rules.
You need to create the tasks and assign the tasks to the lead records.
In which order should you perform the actions? To answer, move all actions from the list of actions to the answer area and arrange them in the correct order.

Reveal Solution  Discussion  0

Correct Answer:


Explanation:

The correct order of actions to create a sequence of tasks and assign them to lead records based on the same criteria as assignment rules is as follows:
* Create a sequence.
* Add tasks to the sequence.
* Connect the existing segment to the sequence.
* Activate the sequence.
* Create a Sequence:
* Start by creating a sequence in Dynamics 365 Sales. A sequence is a defined set of steps (tasks) that are applied to records in a systematic manner. It helps automate the task creation process based on predefined criteria.
Reference: Microsoft Documentation - Create and Manage Sequences
Add Tasks to the Sequence:
After creating the sequence, add the specific tasks that need to be automatically generated and assigned to the leads. These tasks can be calls, follow-ups, emails, etc., that need to be completed as part of the sales process.
Reference: Microsoft Documentation - Add Activities to a Sequence
Connect the Existing Segment to the Sequence:
Once the tasks are added, connect the sequence to the existing segment that filters the lead records based on assignment rules. This ensures that only leads within this specific segment are targeted by the sequence.
The segment is a subset of leads that meet certain criteria, and connecting it to the sequence allows for automated task assignment according to the segment ' s filtering rules.
Reference: Microsoft Documentation - Use Segments with Sequences
Activate the Sequence:
Finally, activate the sequence to begin the automated assignment of tasks to lead records that meet the segment criteria. Activation makes the sequence live, enabling the automated process to assign tasks to each lead as per the sequence setup.
Reference: Microsoft Documentation - Activate Sequences
By following these steps, the sales manager can ensure that tasks are automatically generated and assigned to leads according to the same criteria used by the assignment rules, streamlining task management for the sales team.

Question #4

You need to ensure the active stage of the business process flow is visible in the view. Which two actions should you perform? Each correct answer presents a complete solution. Choose two. NOTE: Each correct selection is worth one point.

  • A. Add columns from the stable to the Active Onboard new pet view.
  • B. Create a new column on the Pet table named " Onboarding stage " and add it to the Active pets view.
  • C. Add columns from the Pet table to the All Onboard new pet view.
  • D. Add a page for the Onboard new pet table to the Sales Professional app.
Reveal Solution  Discussion  0

Correct Answer: A,B  🗳️

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Question #5

You are setting up a product catalog.
The product catalog must be set up with the following parameters:
# $100.00 off if a customer buys more than 10 cases
# $10.00 less if a customer buys two different products together instead of individually
# Single product sold in quantities of 1, 6, and 12; price per unit decreases as quantities increase You need to set up the parameters.
What should you configure? To answer, select the appropriate options in the answer area.
NOTE: Each correct selection is worth one point.

Reveal Solution  Discussion  0

Correct Answer:


Explanation:

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