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| Section | Weight | Objectives |
|---|---|---|
| Administration | 11% | - Explain the relationship between Account Engagement and Salesforce - Describe the capabilities of the Account Engagement Recycle Bin - Illustrate how to create, edit, and map fields |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
| Email Marketing | 20% | - Distinguish between the metrics collected in Account Engagement email reporting - Distinguish between an Email and an Email Template - Identify the capabilities and use cases for email given a scenario |
| Lead Management | 24% | - Explain what a Grade measures and how grading is managed - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Define the capabilities of a completion action - Define the capabilities of a segmentation rule - Explain what a Score measures and how scoring is managed - Explain the components and use cases of an automation rule - Identify the capabilities and use cases of custom redirects - Define the capabilities of page actions |
| Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
| Engagement Studio | 17% | - Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities |
Question 1
Identify the paid search ad platforms for which Marketing Cloud Account Engagement has a native integration.
A. Bing
B. Yahoo
C. All of the Above
D. Google AdWords
Question 2
What is the expected behavior if an automation rule is NOT set to repeat?
A. The prospect can match the criteria multiple times and the action runs each time.
B. The prospect matches the criteria once and the action runs once.
C. The prospect matches the criteria once, but the action runs multiple times.
D. The action can only run once per day on the prospect.
Question 3
An Administrator wants to have a thank you email sent after the form on the "Request a Demo" landing page is submitted.
Where can this be configured to ensure that every time the landing page is completed, the email is sent?
A. Configure a segmentation rule to send the email when "Request a Demo" landing page has been successfully completed.
B. Configure an automation rule to send the email when "Request a Demo" form has been successfully completed.
C. Configure an autoresponder email to send as a completion action when the "Request a Demo" form has been submitted.
D. Configure an autoresponder email to send as a completion action when the 'Request a Demo" landing page has been submitted.
Question 4
A Marketing Cloud Account Engagement administrator wants to enable bot protection on their forms.
Which two Account Engagement form settings would accomplish this?
Choose 2 answers
A. Honeypot Technique
B. reCaptcha
C. Dependent Fields
D. Enable HTTPS
Question 5
Where would an administrator go to check if the Email Sending Domains are set up properly after updating the DNS?
A. Admin-Domain Management
B. The Sent Emails Page
C. The System Preferences Page
D. The Dashboard
Solutions:
| Question 1 Answer: D | Question 2 Answer: B | Question 3 Answer: C | Question 4 Answer: A,B | Question 5 Answer: A |
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