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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. Who is responsible for setting the corporate and business strategy?

A) Senior management
B) The board of directors
C) The stakeholders
D) Process management

2. Marketing develops insights that go beyond product specifications on their own.

A) False
B) True

3. When considering the various sources of the A-T-A-R (Awareness-Trial-Availability-Repeat) model, which of the following tests is the best for Consumption:

A) Basic Market Research
B) Market Test
C) Concept Test
D) Component Test

4. Mary is a product manager for ACE Electronics. Sha has been asked by the senior management executive to prepare a list of criteria as a basis for evaluation of new opportunities to be included in the new products portfolio. She presents the following list: potential market share, potentil contribution to company profitability, availbility of product development resources. MAry has omitted the moist important criterion form her list. What it is?

A) Sufficient marketing budget
B) Sufficient manufacturing capability
C) Alignment with the company's new product strategy
D) Support from the chief executive

5. According to the PDMA Measurement Success Project, the most appropriate set of measures for assessing project-level success depends on the firm's project strategy.

A) False
B) True

Solutions: