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GCCC Strategic Communication Management Professional Sample Questions:

1. A company's communication director was interviewed by a reporter about the company's new service line. In the article, the communication director was quoted as projecting a 33% growth in revenue, rather than the correct projection of 13%. The communication director is sure they said "13%" to the reporter during the interview, but it was conducted over the phone. Nothing was recorded or communicated in writing. The company's chief executive officer is concerned about stakeholders' perceptions and expectations. Which of the following is a step the communication director would take?

A) The reporter made an error, so the director should demand a correction be published.
B) Contact the company's stakeholders and promise them that you are making the newspaper publish a correction.
C) There is nothing that can be done; the article has been already published.
D) Contact the reporter with the correct information. Request a correction be published, if possible.

2. The corporate communication function in a large corporation should report to which business unit?

A) Human Resources
B) Marketing and Advertising
C) CEO or other top executive
D) Investor Relations

3. In evaluating the success of a media skills coaching and training program for executives in the organization, which of the following should NOT be the expected outcome?

A) Better media relationships.
B) They understand what to say and when.
C) Consistently positive media coverage.
D) Confidence is enhanced.

4. Which course of action is BEST to take when a client asks that inaccurate revenue information be shared with a major publication during an interview?

A) Agree to do what the client wants.
B) Compromise with the client to share revenues 25% higher than reported.
C) Advise the client to only share accurate information.
D) Refer the client to another firm.

5. The latest market research for an organization has revealed a decline in market share, particularly with the female customer. The chief executive officer (CEO) has asked the head of communication for advice on whether a stronger focus on communication would help correct this decline. Which of the following responses provides sound strategic counsel to the CEO?

A) "You will get better return on investment (ROI) by focusing on social media versus other marketing efforts."
B) "Since 45% of women use a social bookmarking tool, we should bolster our allocation of resources to that social media tool."
C) "Once we understand why our female customers are disengaging with us, communication could play a stronger role in correcting this downturn."
D) "Many factors contribute to shifts in market share, and it is impossible to determine whether our communication efforts play a role in the decline."

Solutions: