Salesforce Certified Marketing Cloud Consultant : Marketing-Cloud-Consultant Exam

  • Exam Code: Marketing-Cloud-Consultant
  • Exam Name: Salesforce Certified Marketing Cloud Consultant
  • Updated: Aug 24, 2026
  • Q & A: 161 Questions and Answers

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About Salesforce Certified Marketing Cloud Consultant : Marketing-Cloud-Consultant Exam Questions

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The Salesforce Marketing-Cloud-Consultant Exam certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Certified Marketing Cloud Consultant. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Marketing-Cloud-Consultant Exam certification provides proof of this advanced knowledge and skill. If a candidate has knowledge of associated technologies and skills that are required to pass the Salesforce Marketing-Cloud-Consultant Exam then he should take this exam.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201

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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Discovery and Design18%- Identify integration points and data flows
- Document current state and desired future state
- Define success metrics and KPIs
- Gather requirements and understand business objectives
- Analyze customer data and segmentation needs
Topic 2: Marketing Cloud Configuration18%- Implement data management and data extensions
- Manage sender profiles and deliverability settings
- Configure account settings and business units
- Configure lists and populations
- Set up users, roles, and permissions
Topic 3: Reporting and Analytics14%- Track engagement and conversion metrics
- Analyze campaign performance
- Provide actionable insights and recommendations
- Configure and interpret standard reports
- Build custom reports and dashboards
Topic 4: Email Marketing18%- Create and optimize email content
- Apply template and content block strategies
- Ensure deliverability and inbox placement
- Implement A/B testing andsend time optimization
- Configure AMPscript for dynamic content
Topic 5: Customer Journey Design18%- Implement triggered and real-time journeys
- Apply personalization and dynamic content
- Build decision trees and branching logic
- Map customer journeys across channels
- Utilize Journey Builder features and best practices
Topic 6: Automation and Data Management14%- Utilize automation studio effectively
- Build and manage automation workflows
- Configure imports and exports
- Manage contact data and data hygiene
- Implement SQL activities for data processing

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