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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Discovery and Design | 18% | - Identify integration points and data flows - Document current state and desired future state - Define success metrics and KPIs - Gather requirements and understand business objectives - Analyze customer data and segmentation needs |
| Topic 2: Marketing Cloud Configuration | 18% | - Implement data management and data extensions - Manage sender profiles and deliverability settings - Configure account settings and business units - Configure lists and populations - Set up users, roles, and permissions |
| Topic 3: Reporting and Analytics | 14% | - Track engagement and conversion metrics - Analyze campaign performance - Provide actionable insights and recommendations - Configure and interpret standard reports - Build custom reports and dashboards |
| Topic 4: Email Marketing | 18% | - Create and optimize email content - Apply template and content block strategies - Ensure deliverability and inbox placement - Implement A/B testing andsend time optimization - Configure AMPscript for dynamic content |
| Topic 5: Customer Journey Design | 18% | - Implement triggered and real-time journeys - Apply personalization and dynamic content - Build decision trees and branching logic - Map customer journeys across channels - Utilize Journey Builder features and best practices |
| Topic 6: Automation and Data Management | 14% | - Utilize automation studio effectively - Build and manage automation workflows - Configure imports and exports - Manage contact data and data hygiene - Implement SQL activities for data processing |
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