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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters (NTO) recently launched a new loyalty program. NTO wants to offer a signup bonus to subscribers who have made purchases in the last 6 months but are yet to become loyalty members. Which integration should allow NTO to select an audience of these subscribers?

A) Behavioral Triggers
B) Advertising Studio
C) Marketing Cloud Customer Data Platform
D) Contact Builder Attribute Groups

2. A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails. What should a consultant recommend?

A) Create an auto-suppression list populated with subscriber keys.
B) Create an auto-suppression list populated with the known email addresses.
C) Create an exclusion list with the known email addresses.
D) Populate a list using a query to exclude the subscriber key.

3. Northern Trail Outfitters (NTO) is launching a new campaign that will collect subscriber information to better target and segment its marketing communications.
NTO wants to target users of its app and social platforms who have not engaged with previous emails in the campaign. If the subscriber opens or clicks after three messages, they will be removed from the campaign.
Which solution should the consultant implement?

A) A File Drop Automation with Filtered Data Extensions
B) User-Initiated Send Definition with User-Initiated Send Definitions
C) A Multi-Step Journey with Data Extension/Automation entry source
D) A Multi-Step Automation with User-Initiated Send Definitions

4. A retail company plans to send personalized promotional emails to over five million subscribers every weekend. Customer purchase history is refreshed every night from an external CRM system. The consultant wants to minimize send time while ensuring personalization always uses the latest purchase information. Which approach best satisfies these requirements?

A) Query synchronized data during email send.
B) Use Filtered Data Extensions during every send.
C) Refresh a Sendable Data Extension through Automation Studio before the campaign.
D) Build a Journey that imports customer data immediately before each email activity.

5. Northern Trail Outfitters has a data extension that stores all of their orders. They want to send out a daily email for orders with their status changed to 'shipped' that day through a journey. Which two methods should be used to filter entry into the journey? (Choose 2 answers)

A) SQL Query
B) Decision Split
C) Entry Source Filter
D) Filter Activity

Solutions: